Unclaimed brand
Decentralized ecosystem and DAO, uniting the MMA world through blockchain technology
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#FF4001
Vermilion
255, 64, 1
15, 100, 50
0, 75, 100, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Fight is a decentralized combat-sports ecosystem and community-governed DAO that uses blockchain technology to connect fans, fighters, and creators. Its model is built around three elements: Fight.ID, a portable on-chain identity; FP, or Fighting Points, which reward participation and unlock perks; and the $FIGHT token, a Solana-based asset used for access, staking, governance, and rewards. The ecosystem is supported by a multi-year licensing and sponsorship agreement between Fight contributor Concept Labs and the UFC, providing visibility across UFC broadcasts, digital channels, events, and fight-week experiences.
Fight’s offerings include licensed UFC Strike digital collectibles, fighter communities, token-gated merchandise through FightGear, fan and fighter prizes, and participation-based rewards. Planned features include staking, leaderboards, quests, premium merchandise, community events, and payments for merchandise and tickets with UFC-adjacent partners. Holders can vote on ecosystem proposals, while the project aims to direct fees through DAO policy toward buybacks and burns, liquidity, and growth. Fight describes its principles as fairness, shared participation, rapid improvement, and long-term sustainability.
Brand industry
Sports
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size