Filirun

Filirun is a running-focused retailer based in Arezzo, Italy, offering footwear, clothing and accessories for runners. The store serves women and men with running shoes, technical apparel and lifestyle clothing, alongside running accessories, nutrition products and outlet items. Customers can shop online, with free shipping on orders over €150, or visit the store on Via Guido Monaco.

Filirun combines product sales with practical guidance and running services. Its staff offer shoe consultations and a treadmill-based gait assessment, using video to evaluate foot strike and help customers choose a suitable shoe. Runners can also request personalized training schedules based on their goals, drawing on the experience of owner Filippo Occhiolini.

Group running is central to the Filirun experience. The Filirun Team brings people together for regular social runs and track-based training sessions, while Fili’s Angels is a women’s running group that grew from Occhiolini’s support for runners. Together, these offerings make Filirun a resource for both running gear and community-based training.