Unclaimed brand
Filtrete™ Brand Filters have exclusive Filtrete™ Brand 3-in-1 technology from 3M that pulls in and traps unwanted particles while letting cleaner air flow through to help your home stay cleaner, fresher, healthier. Change your filter today.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#055EFF
Blue Ribbon
5, 94, 255
219, 100, 51
98, 63, 0, 0
#C80000
Guardsman Red
200, 0, 0
0, 100, 39
0, 100, 100, 22
#669DD2
Danube
102, 157, 210
209, 55, 61
51, 25, 0, 18
Brand industry
Home and Garden
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
Residential HVAC air filters
MPR-rated microparticle filters
Refillable HVAC filter kits
Room air purifier replacement filters
How do I download the Filtrete logo?
The Filtrete logo comes in two versions: a white logo and an icon. Download as SVG, transparent PNG or JPEG.
What does Filtrete's branding look like?
The Filtrete wordmark uses a distinctive bright-yellow, rounded letterform treatment, with a small airflow-like accent over the final letters and an AIR FILTERS descriptor; it is typically set against saturated blue. The identity pairs bold, compact sans-serif headings with a blue, white, and yellow palette, product photography and clean-air imagery, and straightforward layouts that foreground filter benefits and performance.
What are Filtrete's brand colors?
The Filtrete color palette uses the hex codes #055EFF, #C80000 and #669DD2.
The Filtrete name, logos and brand assets are trademarks of Filtrete and its affiliates. Brandfetch isn't affiliated with or endorsed by Filtrete. Their use is subject to Filtrete's brand guidelines.
