3R-keskus (FIN3R) is a brand established by the Animal Protection Council for Scientific and Educational Purposes (TOKES) to promote the implementation of the principle of replacement, reduction, and refinement (3R) in Finland. Working as a collaboration platform for universities, research institutions, authorities, and industry, FIN3R aims to advance the principles of 3R in research and education. The center's advisory board, consisting of representatives from various stakeholders, develops an action plan and ensures its implementation.

The goal is to promote the development and use of methods and strategies that adhere to the 3R principles in teaching, scientific research, animal breeding, and maintenance. This is accomplished through increasing researchers' education and training in 3R methods, fostering the development of 3R methods, and disseminating best practices. With its vision, FIN3R actively gathers and shares up-to-date knowledge on methods, technologies, practices, and strategies to replace, reduce, and improve the welfare of animals used in research and education.

By reducing the use of animals, increasing their welfare, and improving the reliability and reproducibility of research, FIN3R ensures that animal use is restricted only when scientifically reliable alternatives are not available. The brand functions by providing researchers and stakeholders with information on 3R methods, technologies, practices, and strategies that replace animal experiments with non-animal methods, reduce the number of animals used, and enhance animal welfare without jeopardizing the ultimate goals of research. Additionally, FIN3R disseminates information about relevant training, courses, legislation, and regulatory guidelines.

It also organizes training sessions and workshops to educate researchers and professionals about 3R principles and practices in order to replace animal experiments, reduce animal numbers, and improve animal welfare in research settings. Overall, FIN3R is dedicated to advancing the field of 3R and ensuring that scientific research aligns with principles of ethics and animal protection