Finanz-Heldinnen

Its website brings together practical information for different stages of life, from choosing a career or planning a family to changing homes, managing a budget and investing. The magazine features articles for beginners and experienced readers, covering topics such as saving, ETFs, salaries, pensions, banking, debt, real estate, sustainability and financial attitudes.

The brand also offers podcasts with conversations and guidance on personal finance, careers and life changes, alongside an app with tools to estimate pension gaps and explore retirement-planning needs. Its interactive online training, Me, my Money and I, supports users with financial planning through personal guidance. Additional resources include a workbook, events and focused learning content on subjects such as starting a business, income and property. Through its stories about finanz-heldinnen and community activities, the brand aims to make financial topics more approachable and encourage people to take an active role in their financial lives.