The Finger Lakes Tourism Alliance is a renowned destination marketing organization that has been promoting and enhancing visitor businesses in the picturesque Finger Lakes region of New York State since 1919. As one of the longest-standing organizations of its kind in the United States, they are dedicated to driving tourism economic growth and development in the area. With a mission to position the Finger Lakes region as a world-class destination, the alliance brings together private-sector attractions, tourism-related businesses, and county tourism offices to provide a comprehensive range of services.

Visitors to the region can explore a variety of activities and attractions, including arts and entertainment, boat cruises, breweries, cideries, and distilleries, family-friendly destinations, museums, outdoor adventures, shopping, spas, wineries, and winter activities. The Finger Lakes Tourism Alliance also offers resources for lodging, such as bed and breakfasts, hotels, motels, resorts, spas, camping areas, and vacation rentals. They organize a wide range of events throughout the year, and visitors can plan their trip using their interactive Finger Lakes map, itineraries, and travel guide.

The alliance is backed by a dedicated team, including President & CEO Meghan Lawton and Manager of Social Media & Communications Jason Jordan, who work tirelessly to deliver on their mission and vision of making the Finger Lakes region a top-notch destination. With their expertise and passion, they ensure that visitors have an exceptional experience in this breathtaking part of New York State