Finnmark Designs specializes in premium sauna products and custom sauna solutions for residential and commercial settings. Its range includes infrared, combination, barrel, outdoor and custom saunas, as well as DIY sauna kits. Customers can choose from models in several sizes, including infrared and hybrid designs that combine infrared heat with a traditional rock heater.

The company also offers infrared and traditional sauna heaters, including Spectrum Carbon and Spectrum Plus options, and wood-burning heaters. Its product lineup extends to sauna accessories such as outdoor covers, ergonomic backrests, custom cushions and infrared aroma therapy equipment. Finnmark Designs also sells cold plunges, including its SoulCold model.

For customers planning a bespoke build, the company provides custom sauna design and works with local contractors to develop projects to specification. It offers initial CAD drawings and showcases examples of custom builds featuring materials such as cedar and pine, alongside traditional heaters and vaporizers. Finnmark Designs provides support through a dealer network and offers guidance to help customers compare sauna types and select suitable heating equipment.