Finny is a free financial wellness app designed to help people in Latin America better understand and manage their money. Its goal is to reduce financial stress and support healthier habits through practical, step-by-step guidance. Users can begin with a financial health assessment to clarify their situation, then bring cards, spending, budgets, and debts together to make it easier to regain control and plan ahead.

The app can automatically record and categorize expenses when users connect Apple Pay or Google Pay. Finny Coach is also available through WhatsApp, where users can log expenses, get personalized financial help, create a budget, plan savings, or organize debts. Notifications help users keep track of financial commitments. Finny emphasizes that it is not a bank and says users’ information remains private and secure, with data not shared. The service is presented as completely free, with no subscriptions or hidden charges. By combining financial tracking, coaching, and planning tools, Finny aims to help users make more confident decisions and build greater financial stability and peace of mind.