Firefly Night Race is a renowned brand in Singapore that organizes exhilarating cycling events and sports management programs. As a boutique sports marketing agency and event management company, Firefly Connections (FFC) specializes in creating bespoke community events and virtual sports experiences. The brand's vision is to empower mobility for everyone.

Firefly Connections collaborates with companies to engage their employees in CSR programs, including cycling initiatives and sporting activities like the Safe Cycle Program, World Water Day, and the Bicycle Film Festival. These programs aim to raise awareness about social and environmental causes by partnering with NGOs and non-profit organizations. The brand has a strong track record of successful projects, including fundraising for non-profit organizations like Life! Community Development, Special Olympics Singapore, and ICRC.

Firefly Connections also provides bicycle lights to foreign workers, promoting safe cycling practices and visibility at night. Whether it's the thrilling Firefly Night Race, the Ride of Silence honoring fallen cyclists, or the enlightening Safe Cycle Program for kids, Firefly Connections brings communities together to promote mobility, environment-friendly practices, and safety