FIRME is a Québec-based service that helps small and medium-sized businesses identify practical ways to attract more customers. Its free online growth diagnostic takes about ten minutes and combines publicly available information with artificial intelligence to assess a business, nearby competitors, and its website. The results include a verified business profile, a comparison of local competitors, a website audit, a growth score, and a top priority with three initial actions.

The assessment can cover customer reviews, online listings, mobile website speed, offer clarity, contact options, and local search visibility. FIRME adapts its questions to different types of businesses, including shops, restaurants, salons, clinics, garages, contractors, and service firms. Findings are based on cited sources, and the AI organizes verified information rather than working alone.

Businesses can also purchase an optional, one-time $197 action plan, which outlines marketing activities over 90 days, is reviewed by a marketing expert, and is delivered by email as a PDF within three business days. Support with implementation is available on request