FirstBank Group is a financial services brand established in 1894, with a history rooted in Nigeria and more than 130 years of experience in local and international markets. It describes itself as the premier bank in West Africa and a leading provider of financial inclusion services in Africa. Its operations span Nigeria, the Democratic Republic of the Congo, Gambia, Ghana, Guinea, Senegal, Sierra Leone and the United Kingdom, alongside related businesses including FirstNominees and First Pension Custodian.

The group offers personal, private and business banking, loans, online banking and account-opening services. Its wealth management and lifestyle solutions are tailored to customers’ needs, while FirstDiaspora accounts are designed to provide convenient banking for customers living away from home. FirstBank also highlights its commitment to sustainability, financial inclusion and responsible lending, as well as investment in education, health, welfare and communities where it operates. Its stated brand purpose is to put customers, partners and stakeholders at the heart of its business and build consistent customer experiences across sub-Saharan Africa.