1st Beauty Lab is an independent, founder-led Austrian skincare brand creating high-dose hyaluronic face serums for mature and changing skin. Founded in 2026, it draws on the more than 30 years of professional experience of Master Cosmetologist Claudia Vanicek-Wixinger and insights from over 10,000 skin treatments. Its approach is simple: focus on targeted active ingredients and avoid unnecessary additions.

The brand’s three serums form a complementary skincare system. Hyaluron Pure provides deep hydration with a multi-molecular hyaluronic acid spectrum. Collagen Infusion combines hydration with marine collagen and firming peptides, while Silk Niacinamide features hydrolyzed silk and niacinamide to refine skin texture and support a more even-looking tone. The lightweight formulas are designed to absorb without a sticky feel or pilling. They are fragrance-free, made without common irritants, and dermatologically tested; the brand reports zero irritation among 30 test subjects.

1st Beauty Lab also offers serum sets and duos, a free skincare routine analysis, and a 30-day satisfaction guarantee.