First Car Rental is a vehicle hire and travel services brand serving customers across South Africa, Namibia, Tanzania and Mauritius. Describing itself as South Africa’s largest independent rental company, it offers car bookings for personal and business travel, as well as direct transfers. Customers needing a vehicle for an extended period can choose long-term rentals, also known as mini leases, while corporate car hire solutions support business travel. Its Show&Go service helps eligible customers speed up rental collection through a dedicated card and self-service checkout.

The fleet includes economy cars for everyday journeys, bakkies for carrying cargo and minibuses for group travel. First Car Rental also sells pre-owned vehicles retired from its rental fleet, which the company says are expertly maintained. Additional travel options include international rentals and a partnership with FlySafair. Customers can book online, use the FirstConnect service, or contact the company through its branch network. The brand emphasizes convenient journeys and customer service, with support resources including rental terms, FAQs and mobile apps.