Hex Code
Color name
RGB
HSL
CMYK
#5C80CA
Danube
92, 128, 202
220, 51, 58
54, 37, 0, 21
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#222222
Mine Shaft
34, 34, 34
0, 0, 13
0, 0, 0, 87
FirstCash, Inc. is a prominent international operator of pawn stores and a leading provider of technology-driven point-of-sale payment solutions. With over 3,000 pawn locations across 29 U.S. states, the District of Columbia, and several Latin American countries, including Mexico, Guatemala, Colombia, and El Salvador, FirstCash caters to cash-strapped consumers by offering a varied selection of merchandise. Their inventory includes jewelry, electronics, tools, appliances, sporting goods, and musical instruments, alongside non-recourse pawn loans, which are secured by personal property.
In addition to pawn services, FirstCash, through its subsidiary AFF, delivers lease-to-own and retail financing options via a vast network of over 13,000 retail partners. As one of the largest omnichannel providers of “no credit required” payment solutions, AFF ensures smooth financing experiences across in-store, online, and mobile platforms. Employing approximately 19,000 individuals, FirstCash is recognized as a key player in the financial services industry and is listed in both the S&P MidCap 400 Index® and the Russell 2000 Index®.
Brand industry
Finance
Company type
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Year founded
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Company size
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Non-recourse pawn lending
Secondhand jewelry and electronics retail
Precious-metal buying
Lease-to-own financing
Point-of-sale consumer finance
How do I download the FirstCash logo?
The FirstCash logo comes as a dark logo. Download as transparent PNG.
What does FirstCash's branding look like?
The FirstCash wordmark uses a bold, forward-leaning blue script-like logotype with a small red star above the lettering and a registered-mark symbol. Its visual identity pairs compact, clean sans-serif supporting text with a deep-blue, white, and red palette, straightforward retail photography, and uncluttered, information-led layouts.
What are FirstCash's brand colors?
The FirstCash color palette uses the hex codes #5C80CA, #FFFFFF and #222222.
The FirstCash name, logos and brand assets are trademarks of FirstCash and its affiliates. Brandfetch isn't affiliated with or endorsed by FirstCash. Their use is subject to FirstCash's brand guidelines.
