First Chair

First Chair is a home design service that helps people visualize and furnish their spaces using a photo of their actual room. Customers share their room, preferred looks, and budget to receive designs tailored to their taste and space. They can explore different styles, refine details, and request individual changes, such as swapping a rug or sofa, without starting over.

The service connects design inspiration with real, purchasable furniture and décor. Its app offers access to more than 10 million products from over 100 brands, with prices, product details, and retailer information available for each item. Customers can search products, review designs, and create unlimited design directions. A concierge is available to help source and purchase selected pieces when customers are ready. First Chair also highlights member savings and loyalty rewards. The company emphasizes that its designs are based on the room itself, while reminding customers to verify product dimensions before buying, since room images are not measurements.