Unclaimed brand
Pick the holiday you really want – from destination to board basis, luggage allowance, transfers and extras. Then, lock it in with a fee-free £30pp deposit. T&Cs apply.
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Hex Code
Color name
RGB
HSL
CMYK
#1A7EAD
Eastern Blue
26, 126, 173
199, 74, 39
85, 27, 0, 32
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#242424
Mine Shaft
36, 36, 36
0, 0, 14
0, 0, 0, 86
First Choice Holidays is a holiday booking brand offering trips for a wide range of travellers, budgets and travel styles. Customers can search and book holidays by destination, departure airport, dates and duration, with options across popular locations in Europe, the Mediterranean, Africa, the Caribbean, Asia and beyond. Its holiday range includes all-inclusive, family, adults-only, beach, city-break, villa, solo, luxury and last-minute trips, alongside seasonal and school-holiday offers.
The website features hotels and package holidays, with choices such as board basis, rooms and luggage allowance. Travellers can tailor their booking by adding extras including transfers, experiences, airport services, car hire and insurance. Practical tools and information cover passports, visas, travel money, flight details, cancellations and special assistance. First Choice also provides a mobile app, holiday inspiration and destination guides to support planning. Customers can manage bookings online and access 24/7 on-trip chat for help. The site promotes flexible ways to secure a holiday, including fee-free deposit offers, with terms and conditions applying, and highlights ATOL and ABTA protection.
Brand industry
Travel and Tourism
Company type
Suggest company type
Year founded
Suggest founded year
Company size
2-10 employees
The First Choice name, logos and brand assets are trademarks of First Choice and its affiliates. Brandfetch isn't affiliated with or endorsed by First Choice. Their use is subject to First Choice's brand guidelines.
