First Day

First Day is a family wellness brand focused on supporting health and happiness with science-informed formulations and wholesome ingredients. Its range is designed for different ages and needs, from toddlers and children to teens, women, and men. The company offers daily multivitamin gummies alongside probiotics, melatonin-free magnesium, and brain-support supplements, as well as bundled starter and day-and-night packs.

Products are positioned to help address specific wellness goals, including filling nutritional gaps and supporting digestion, immunity, relaxation, sleep, focus, energy, skin, and hair health. Formulas are tailored by age group and, where applicable, by family member, with options for concerns such as picky eating, memory recall, or recovery. First Day also provides information about its ingredients and science, and publishes educational resources on nutrient deficiencies, heavy metals and pesticides, and vitamin overconsumption. Customers can shop individual supplements or subscribe through the brand’s Subscribe & Save offering. The company says its products have become a daily essential for nearly one million households, reflecting its emphasis on convenient, family-oriented nutrition.