First Marketplace is a software procurement partner helping businesses find and acquire enterprise technology suited to their sector, scale, and strategy. The company focuses on specialized and often hard-to-find products, including niche vertical applications and emerging technologies that can support operational efficiency and competitive advantage. It also helps organizations streamline traditional software licensing across cloud platforms.

Its catalogue is available through AWS Marketplace, Azure Marketplace, and Koo Gallery, enabling access to software within customers’ cloud environments. First Marketplace supports the procurement process from product discovery through deployment, with services designed to simplify contracts, compliance, and onboarding. Its pricing options include pay-as-you-go, bring-your-own-license, and subscription models, allowing software spending to align with business requirements.

Positioning itself as an alternative to conventional software vendors, First Marketplace emphasizes agility and targeted sourcing across the long tail of the software market. Businesses can contact the team to discuss their requirements or submit an enquiry through the website. First Marketplace is a member of the First Technology Group.