First Pier

Portland, Maine-based First Pier is an integrated ecommerce and marketing agency that partners with direct-to-consumer brands and boutiques to support sustainable, predictable growth. The agency combines strategy, technology, design, and performance marketing, with a focus on Shopify businesses. Its services include ecommerce audits and strategy, Shopify store development and Plus optimization, migrations, ERP and marketplace integrations, POS implementation, automation, shipping support, and multichannel commerce.

First Pier also provides organic growth programs spanning Shopify SEO, content strategy, and answer engine optimization, alongside paid search, Google Ads, paid social, and AI-enabled commerce discovery. Design offerings include ecommerce branding and identity, UX, and Klaviyo email templates. The agency helps clients improve conversion through testing key product, cart, and checkout pages, and build retention with lifecycle email, SMS, loyalty, and post-purchase experiences.

Its data and analytics work supports tracking, attribution, and actionable reporting. First Pier serves brands seeking connected growth across ecommerce channels, from foundational store improvements to customer acquisition and retention