First Track Lab is a groundbreaking R&D and production hub located in Verbier, Switzerland. With a focus on producing high-quality skis, snowboards, wakeboards, and kiteboards, First Track Lab is revolutionizing the industry. Their mission is to introduce innovative production methods that create new business opportunities for brands.

Their state-of-the-art facility utilizes 4. 0 manufacturing technologies, enabling fast and flexible product research and development. By embracing short, reactive production cycles, First Track Lab offers brands unparalleled flexibility and limited stock, resulting in reduced waste and optimized financial risk.

First Track Lab offers a range of services to assist brands throughout their value chain. From launching audacious projects with limited risk to unlocking new commercial models through production, they are here to boost your brand's value chain. They also provide consulting services, connecting you with industry experts to take your business to the next level.

First Track Lab has partnered with industry-leading brands and individuals such as Gin Kiteboarding, Xavier de le Rue, and Anticonf. Co-founded by disrupters Yoann Chapel and Selim Abdi, First Track Lab is the product of their drive to shake up traditional ski manufacturing. To learn more about their services and connect with the team, visit First Track Lab's website today