FirstView is a premium digital video platform created as a joint venture between ADWEB and TAF Media. It connects brands, agencies and publishers through high-quality video content, intelligent recommendations and brand-safe advertising. Publishers can add the platform to their websites with a single line of code, select content and layouts, or use AI to match videos with individual pages. Its content library features videos from premium providers, while a central dashboard supports content management, distribution and real-time performance analytics.

FirstView offers a fast-loading player designed for different devices, with advertising formats including instream pre-rolls, outstream units, vertical video, floating players and native recommendation cards. Contextual controls help ensure ads appear alongside suitable content. For publishers, the service combines video access, plug-and-play integration and ad optimization to help generate revenue from video plays. Brands and agencies can use targeted placements within curated environments to reach audiences through premium content. By bringing content, recommendations, playback and monetization together, FirstView aims to make video engaging for viewers and practical for publishers and advertisers.