Fish-ing is a specialist fishing retailer offering equipment and supplies through both an online shop and a physical store. Presenting itself as a team of professionals in the field, the brand serves anglers across a wide range of fishing styles, from carp and feeder fishing to spinning, float, fly, sea, catfish and ice fishing. Its extensive catalogue includes rods, reels, lines, hooks, bait, groundbait and terminal tackle, alongside rod supports, bite alarms, landing nets and fish-care equipment.

Anglers can also find bivvies, beds, chairs, sleeping bags, clothing, footwear, bags, boxes and other camping essentials. Additional categories cover boats, motors, sonar equipment and accessories, as well as fishing gifts, books and maps. Fish-ing highlights a broad selection, attractive prices and stock availability, and offers promotional deals, gift vouchers and a rental service for fishing equipment.

By bringing practical tackle, outdoor gear and specialist accessories together, the retailer aims to support anglers in preparing for trips and choosing equipment suited to their preferred methods of fishing