FUJIWARA is a Japanese fishing tackle manufacturer that began selling fishing sinkers in 1969. The company makes equipment for recreational fishing and commercial fisheries, with an emphasis on creating tools that are considerate of the natural environment. Its product range includes sinkers and other fishing tackle, such as Wakasagi sinkers, the Oideyo Kawahagi and Mouse Shot products, Mugen Head and Mugen Head Alterna jig heads, wire leader hooks, and fishing rigs.

Other featured products include Blura, Haze Blura, Tai-yudo Kabura, Tachiuo Tenya, ZAMS Lyric, Hard Pipe Sinkers, Surf Snap, and the Twin Hunter casting rig. FUJIWARA also provides fishing and fishery supplies through its dedicated fisheries materials division. The company shares product information, fishing reports, columns, and videos introducing its equipment, alongside updates through social media.

Its website highlights products recognized through certification and notes participation in the LOVE BLUE initiative, based on the Fishing Environment Vision. Through its tackle and information, FUJIWARA serves anglers and fishing-related businesses