FishMax is a Czech fishing retailer with an online shop and a physical store, serving anglers with a wide range of equipment, bait, clothing, and outdoor essentials. Its catalogue covers carp fishing, feeder and float fishing, catfish fishing, predator fishing, spinning, fly fishing, and ice fishing. Products include rods, reels, lines, hooks, lures, boilies, pellets, groundbait, feeders, bite alarms, rod stands, and fish-care tools.

For time by the water, FishMax also offers bivvies, chairs, beds, sleeping bags, bags, boats, fish finders, lighting, cookware, and fishing apparel and footwear. Customers can browse discounted products, new arrivals, bestsellers, value sets, gifts, and gift vouchers, with selected items available in multiple variants. The shop promotes loyalty discounts of up to 12%, special offers, and account benefits such as order tracking and saved favourites.

FishMax also provides a fishing magazine and customer support by phone. The site highlights more than 120,000 satisfied customers and features products from established fishing brands including Shimano, Daiwa, Fox, Mivardi, Delphin, and Westin