FISHPASS is a digital service designed to make freshwater fishing in Japan more convenient, safe, and accessible. Through its app, anglers can register as members, find participating rivers and fisheries, and purchase recreational fishing permits electronically. The site lists fishing areas across regions throughout Japan, with information on rivers and the local fishing associations that manage them. FISHPASS presents its digital permits as including insurance, and also offers information about optional FISHPASS insurance for added peace of mind.

Beyond permit purchases, the service helps users plan and enjoy fishing trips with river and water-level information, practical guides, and a magazine featuring fishing news, techniques, species, and destinations. Its app includes a fishing-log feature that lets users review past outings on a map. FISHPASS also provides customer support, usage instructions, and frequently asked questions. The platform is expanding its network of participating fisheries and highlights partner locations and special fishing experiences, helping anglers discover places to fish and manage essential trip details in one place.