FishWise is a brand that partners with the seafood industry to drive the transition towards a sustainable and ethical industry. They work with seafood stakeholders to address major environmental and social challenges in the seafood supply chain. Their mission is to provide clear information and practical guidance to seafood businesses so that they can take action to improve the future of seafood.

FishWise offers a range of services to help seafood companies become more environmentally responsible. They provide innovative market-based tools and expertise in sustainability services, human rights action, and traceability best practices. FishWise works in partnership with individual companies and industry coalitions to advance efforts in environmental and social responsibility, combat illegal fishing, and improve traceability in the seafood industry.

They also collaborate with governments and regulatory bodies to promote governance reform and ensure compliance and accountability across the supply chain. FishWise's approach combines innovative business approaches with sound science and conservation strategies to help their business partners achieve sustainability goals while achieving business success. Through their programs and services, FishWise empowers seafood companies to build responsible seafood supply chains step-by-step