Unclaimed brand
FISLL is 5 words that create a mindset to help you have a successful life. Founded by NBA All-Star and Olympic gold medalist Allan Houston. The 5 words are Faith, Integrity, Sacrifice, Leadership and Legacy. Better known to us as the FISLL Fundamentals and The Fundamentals of Life.
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Hex Code
Color name
RGB
HSL
CMYK
#344E86
Chambray
52, 78, 134
221, 44, 36
61, 42, 0, 47
#363636
Mine Shaft
54, 54, 54
0, 0, 21
0, 0, 0, 79
#E8BF67
Rob Roy
232, 191, 103
41, 74, 66
0, 18, 56, 9
Founded in 2003 by former NBA All-Star, Olympic gold medalist, and New York Knicks player Allan Houston, FISLL is a brand built around a mindset for living a successful and purposeful life. Its name represents five fundamentals: Faith, Integrity, Sacrifice, Leadership, and Legacy. FISLL aims to inspire and equip the next generation of leaders to put these values into practice and reach their highest expression.
The brand offers apparel and other products through its online shop, including the Shadow Legacy Collection. This collection honors Allan Houston and his father, Wade Houston, recognizing Wade’s pioneering leadership and the influence of those who create opportunities for future generations. Its black-and-grayscale NBA logo silhouette reflects the five FISLL fundamentals and the responsibility to carry them forward.
Beyond shopping, visitors can explore FISLL Pro and the brand’s story, connect with the organization’s AHLF initiative, and make donations. FISLL presents its work as more than merchandise: it is a platform for sharing principles intended to guide leadership, personal growth, and lasting impact.
Brand industry
E-commerce and Shopping
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How do I download the fisll-com.myshopify.com logo?
The fisll-com.myshopify.com logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are fisll-com.myshopify.com's brand colors?
The fisll-com.myshopify.com color palette uses the hex codes #344E86, #363636 and #E8BF67.
The fisll-com.myshopify.com name, logos and brand assets are trademarks of fisll-com.myshopify.com and its affiliates. Brandfetch isn't affiliated with or endorsed by fisll-com.myshopify.com. Their use is subject to fisll-com.myshopify.com's brand guidelines.
