Fitonia Gold is an online retailer specializing in women’s 18-karat gold jewelry and related gold products. Its collection includes necklaces, earrings, pendants, rings, bracelets, jewelry sets, Persian coins, and gold bars, with options ranging from delicate everyday designs to heavier pieces in its VIP collection. Shoppers can browse styles such as pearl, heart, nature-inspired, and minimalist designs, as well as products ready for dispatch.

The store presents product weights and prices calculated using the current 18-karat gold rate, alongside details of making charges, store profit, and applicable tax. Customers can pay in four interest-free installments through SnappPay, without a check or guarantor, and see the installment amount before purchasing. Fitonia Gold offers delivery within 24 hours in Tehran and sends orders to other cities by express post. Its stated policies include a seven-day exchange period and a three-day return period for cash purchases. The brand also promotes a customer club offering a first-purchase discount and wallet credit based on subsequent spending.