Ruth Sheridan

Fit Wise Woman is a coaching brand founded by Ruth Sheridan, helping women over 40—especially those navigating menopause and midlife—lose stubborn fat, rebuild strength, and feel more confident. Drawing on more than 20 years of coaching experience, Ruth offers a practical, science-informed approach designed for midlife physiology, with an emphasis on sustainable habits rather than quick fixes.

The brand’s services include Lean Body OS, a 12-week group coaching program for women 50+, with two live group calls each week, weekly check-ins, and a personalized plan. Platinum 1:1 Coaching provides six months of private support tailored to each client’s body, schedule, and goals. Fit Wise Woman also offers free resources, including a high-protein meal plan, a printable habit and strength journal, a newsletter, and a community for women seeking to become stronger and leaner. Educational content covers fitness, metabolism, hormones, and sustainable fat loss. Through coaching, practical tools, and ongoing guidance, Fit Wise Woman supports women in building routines that fit their lives and maintaining progress over time.