FIVE TIME is an independent Swiss watchmaking venture based in Zug, created to develop distinctive high-end horological projects. It brings together the industrial, technical and commercial expertise needed to take original mechanical watches from concept through engineering, prototyping and production to market introduction. The company works with specialised partners across the Swiss watchmaking ecosystem, including experts in movements, cases, dials, finishing and high-end manufacturing. Its approach favours selective production, direct storytelling and a collector-oriented focus rather than industrial volume.

FIVE TIME is currently developing its first mechanical watch, conceived as a new way to experience and read time while remaining rooted in Swiss watchmaking heritage. The design and technical details are being kept confidential as development progresses, with a gradual reveal planned. The project also connects to the 12th Art, a cultural initiative championing watchmaking, jewellery, fine jewellery and goldsmithing as artistic disciplines. Through this work, FIVE TIME aims to turn an original horological idea into a carefully crafted object and bring selected projects to production and commercialisation.