The Freddie Krivine Initiative (FKI) is a brand that combines tennis with a professional curriculum in order to promote intercultural dialogue, social inclusion, gender equality, and youth engagement. FKI runs empowerment, shared society, coexistence, and social equality programs for Arab Israeli children and teens through the sport of tennis. Their goal is to bring together a community of Arab and Jewish parents, coaches, players, teachers, and volunteers to create a safe, positive, and welcoming environment for all young players.

FKI believes that tennis is a sport for all ages and is not only good for fitness but also teaches quick and strategic thinking. Through tennis, children learn valuable life skills, develop into their best versions, and become good athletes. FKI focuses on underprivileged Arab children, giving them the opportunity to participate in sports leagues and groups and mixing them with their Israeli peers to promote unity and focus on similarities rather than differences.

Their coaches serve as examples of excellence and achievement, encouraging self-esteem and confidence, and creating an environment that allows players to grow as leaders. FKI programs are recognized by local authorities and have shown impressive results over the years. They work with at-risk children through year-round tennis and social programs, afterschool clubs, and empowerment youth programs.

The programs not only improve physical fitness and sports skills but also foster self-confidence, leadership, teamwork, and problem-solving. By supporting FKI, individuals can contribute to creating a positive impact on the lives of Arab and Israeli children while promoting unity and understanding through the sport of tennis