Flavours of the East
@flavoursoftheeast.com
F.EAST - Singapore Laksa and Hainanese Chicken Rice, a line of potato chips inspired by Asia's diverse cultures and cuisines.
Flavours of the East's Company Logos


Flavours of the East's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#8D5635
Potters Clay
141, 86, 53
23, 45, 38
0, 39, 62, 45
#F2C5FE
Mauve
242, 197, 254
287, 97, 88
5, 22, 0, 0
#242323
Mine Shaft
36, 35, 35
0, 1, 14
0, 3, 3, 86
About Flavours of the East
F. EAST is a Singapore food brand that is dedicated to infusing the taste of iconic Asian cuisines into potato chips. Launched in 2017, F.
EAST, which stands for Flavours of the East, was created by a young husband-and-wife team who left their jobs in the finance industry to pursue their dream of creating unique Asian-flavored chips. The brand's vision is to become The World's Favourite Asian Potato Chips and they are committed to serving customers worldwide with the authentic taste and aroma of well-loved Asian dishes such as Hainanese Chicken Rice, Singapore Laksa, Egg Prata With Fish Curry, and Beef Rendang. F.
EAST believes in being Adventurous, Balanced, and Committed, and strives to create potato chips that are a true Asian feast in every bite. Say goodbye to the same old boring chips and experience the vibrant flavors of Asia with F. EAST!
Brand industry
Heavy Industry and Engineering
Company type
Privately Held
Year founded
Suggest founded year
Company size
2-10 employees