Flex Store is a mattress and bed retailer offering direct-from-factory purchasing through its website and physical stores. Its range includes mattresses in spring, foam, viscoelastic and latex formats, with collections such as Ultimate, Selection, Kids and Essential, as well as Dormilón, Dorwin and Uniko models. The store also sells bed bases, including upholstered bases, fixed and adjustable slatted frames, and wooden or upholstered storage beds. Accessories include pillows, headboards, mattress protectors, duvets and other bedding products, with selected mattress-and-base packs available.

Flex Store presents its products for different comfort preferences, needs and budgets, and provides specialised sleep advisers to help customers choose a mattress and bed setup. Customers can order online or by phone, and the retailer advertises delivery in 24 to 48 hours, subject to availability for the required size. Its website features promotions, best-selling products and a sleep guide with articles on mattresses, pillows, bed bases and sleep wellbeing. Flex Store also invites customers to visit its stores for in-person guidance and offers secure online purchasing.