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Discover plant diversity - AI-supported plant identification meets citizen science! #PlantID Funded by @BfN_DE @umweltTH @bmuv GERMAN: @Flora_Incognita
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Hex Code
Color name
RGB
HSL
CMYK
#D18021
Ochre
209, 128, 33
32, 73, 47
0, 39, 84, 18
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#9AA600
Limeade
154, 166, 0
64, 100, 33
7, 0, 100, 35
Flora Incognita is a plant-identification and citizen-science project that combines artificial intelligence with public participation to help people explore plant diversity. Its flagship app identifies more than 30,000 plant species and provides detailed fact sheets covering characteristics, conservation status, and distribution. Users can save their plant observations, contributing data that supports scientific research and nature conservation.
The Flora Incognita app is free, contains no advertising, and can work without a continuous internet connection. These features make it suitable for use in schools, universities, and conservation initiatives, as well as for personal learning outdoors. The project also offers the Flora Capture app and shares news, publications, and information about citizen-science projects and collaborations through its website.
Flora Incognita is led by Professor Patrick Mäder of Technische Universität Ilmenau and Dr. Jana Wäldchen of the Max Planck Institute for Biogeochemistry. Its work connects accessible digital tools with research into plants and the environment, inviting users to build their botanical knowledge while contributing observations to science.
Brand industry
Science and Education
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How do I download the FIora Incognita International logo?
The FIora Incognita International logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are FIora Incognita International's brand colors?
The FIora Incognita International color palette uses the hex codes #D18021, #FFFFFF and #9AA600.
The FIora Incognita International name, logos and brand assets are trademarks of FIora Incognita International and its affiliates. Brandfetch isn't affiliated with or endorsed by FIora Incognita International. Their use is subject to FIora Incognita International's brand guidelines.
