Hex Code
Color name
RGB
HSL
CMYK
#D18021
Ochre
209, 128, 33
32, 73, 47
0, 39, 84, 18
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#212529
Shark
33, 37, 41
210, 11, 15
20, 10, 0, 84
Flora Incognita is an innovative brand dedicated to enhancing botanical knowledge through smart technology. Their flagship offering, the Flora Incognita app, empowers users to identify over 30,000 plant species using advanced AI-driven recognition tools. This user-friendly app serves not only as a digital field guide but also fosters a deeper appreciation for plant biodiversity by providing comprehensive profiles that include characteristics, conservation statuses, and distribution maps.
Beyond individual exploration, Flora Incognita promotes citizen science, enabling users to document and share their plant observations, thereby contributing valuable data to scientific research. The app operates cost-free and is specifically designed to be accessible for both educational institutions and environmental programs, featuring an offline mode for use in various settings.
In addition to the app, the brand is involved in collaborative research projects like Flora Incognita++, which integrates citizen science with cutting-edge AI to further advance plant identification accuracy. Whether you're a plant enthusiast, educator, or researcher, Flora Incognita bridges the gap between technology and nature, making plant study engaging and impactful.
Brand industry
Science and Education
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
The Flora Incognita name, logos and brand assets are trademarks of Flora Incognita and its affiliates. Brandfetch isn't affiliated with or endorsed by Flora Incognita. Their use is subject to Flora Incognita's brand guidelines.
