Unclaimed brand
Explore Florence by Mills: trendy fashion combined with natural beauty essentials for every girl. Feel confident and comfortable. Find out more!
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Hex Code
Color name
RGB
HSL
CMYK
#C98664
Antique Brass
201, 134, 100
20, 48, 59
0, 33, 50, 21
#C8C7EC
Periwinkle Gray
200, 199, 236
242, 49, 85
15, 16, 0, 7
#68030C
Red Oxide
104, 3, 12
355, 94, 21
0, 97, 88, 59
Created with love by Millie Bobby Brown (a. k. a.
Mills), florence is dedicated to redefining beauty on our own terms. The brand encourages us to embrace ourselves and express our unique selves without conforming to boring beauty standards. At florence, they believe in keeping it clean.
Their products are free from ingredients that are believed to be unsafe for us and/or the environment. They are also committed to being cruelty-free and do not test on animals or use animal by-products. Plus, they strive to care for the planet by using sustainable practices.
Not only does florence offer clean and safe products, but they also have a heart for giving back. In honor of Millie's friend Liv, who battled leukemia, florence proudly donates to the Olivia Hope Foundation, supporting the fight against childhood cancers. With their crazy clean, super easy, and always fun products, florence is here to help us look, feel, and live our best while staying true to ourselves
Skincare and makeup
Celebrity-founded beauty brand
Youth-oriented fashion
Licensed eyewear
Lifestyle accessories
How do I download the Florence logo?
The Florence logo comes in one version: a white logo. Download as transparent PNG.
What does Florence's branding look like?
The Florence by Mills wordmark is a rounded lowercase “florence” logo with “by mills” tucked beneath it, usually presented in soft violet. Its look pairs rounded, friendly lettering with lavender and lilac alongside candy pinks and clean white, using bright beauty and fashion photography, approachable product imagery, and airy, simple layouts with playful color accents.
What are Florence's brand colors?
The Florence color palette uses the hex codes #C98664, #C8C7EC and #68030C.
The Florence name, logos and brand assets are trademarks of Florence and its affiliates. Brandfetch isn't affiliated with or endorsed by Florence. Their use is subject to Florence's brand guidelines.
