Florence Marine

Florence Marine X is a pioneering brand rooted in the spirit of adventure and performance, co-founded by 2X World Champion surfer John Florence. Based in the challenging environment of Hawaii’s North Shore, the brand specializes in crafting modern, utilitarian sports equipment tailored for various outdoor activities including surfing, sailing, hiking, and fishing. Florence Marine X emphasizes exceptional functionality and durability, with products rigorously tested by John and his team of Test Pilots to ensure they can withstand the toughest conditions.

The brand's diverse product range includes CORDURA® AIRTEX tops, UPF rashguards, sweatshirts, boardshorts, and accessories designed for performance and comfort. Committed to environmental responsibility, Florence Marine X aims to protect the ocean and land while delivering top-quality gear. Through a membership program, customers gain exclusive access to rewards, products, and content, fostering a community of outdoor enthusiasts dedicated to thriving in the elements. Join Florence Marine X on an adventure to discover equipment that is not only innovative but also proven.