Unclaimed brand
Utilitarian equipment for modern sport conditions. North Shore Tested boardshorts, wetsuits, UPF Tops, T-shirts & water-ready hats. Founded and inspired by Olympian surfer, 3X World Champion & innovator John John Florence.
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Hex Code
Color name
RGB
HSL
CMYK
#CF152D
Crimson
207, 21, 45
352, 82, 45
0, 90, 78, 19
#E15C74
Mandy
225, 92, 116
349, 69, 62
0, 59, 48, 12
#00577E
Orient
0, 87, 126
199, 100, 25
100, 31, 0, 51
Florence Marine X creates utilitarian equipment for modern sport conditions, designed for people who spend time in demanding outdoor environments. Founded by John John Florence, a two-time Olympian, three-time World Champion surfer, and innovator, the brand draws on experience testing gear in the dynamic conditions of Oahu’s North Shore. Its range includes boardshorts, wetsuits, utility shorts, UPF tops, rashguards, T-shirts, shirts, fleece, jackets, hats, and accessories, with options for women and products suited to activities such as surfing, paddling, sailing, hiking, climbing, fishing, hunting, and training.
Florence Marine X also offers outerwear, base layers, hydratights, and a collection created with Sig Zane. Research and development, field testing, and a Test Pilot program help inform its equipment, with wear testers including John Florence and other athletes. Customers can join a membership program offering rewards, early access, exclusive content, and other benefits.
The brand also provides club and team gear, bulk orders, and discounts for groups including lifeguards, first responders, military members, students, and teachers
Company type
Privately Held
Year founded
2020
Company size
2-10 employees
Surf performance apparel
Technical sailing apparel
UPF sun-protective clothing
Breathable AIRTEX performance gear
Surf wetsuits and boardshorts
How do I download the Florence Marine X logo?
The Florence Marine X logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Florence Marine X's branding look like?
The FLORENCE wordmark is a bold, black uppercase geometric mark, paired with a red burgee flag emblem featuring a yellow circular center; that red flag also appears as a small signature on garments. The system combines assertive, clean lettering with vivid yellow, black, and red against white or dark backgrounds, using action photography of athletes in rugged coastal settings and uncluttered, high-contrast compositions.
What are Florence Marine X's brand colors?
The Florence Marine X color palette uses the hex codes #CF152D, #E15C74 and #00577E.
The Florence Marine X name, logos and brand assets are trademarks of Florence Marine X and its affiliates. Brandfetch isn't affiliated with or endorsed by Florence Marine X. Their use is subject to Florence Marine X's brand guidelines.
