Florette is a New York cannabis brand rooted in a family’s history of cultivation. Its products are grown in New York, with an approach that emphasizes plant health, sustainability, consistency, and careful hands-on finishing. The company combines selected genetics with precision irrigation and environmental controls to cultivate cannabis from tissue culture through final trim.

Florette offers premium whole-flower cannabis, pre-rolls, and pure-flower resin vapes, along with infused products and branded smokewear. Its pre-rolls are made with whole flower rather than trim or shake, and its curated tins provide different pre-roll experiences. A strain library featuring more than 60 cultivars helps customers explore varieties selected for terpene expression, flavor, effects, and performance. Featured strains include options described as indica, sativa, and hybrid.

The brand also shares information about cultivation and cannabis through its articles and “The Art of Cannabis” content. Florette products are available at licensed dispensaries across New York, and the company provides a dispensary finder to help customers locate retailers.