Flossei is an oral-care brand offering a dentist-designed electric flosser and reusable replacement heads. Its Flossei Electric Flosser is presented as a convenient alternative to string floss, with an angled head intended to reach back teeth and a one-button design with four modes: Soft, Standard, Burst and Strong. The device pauses to prompt users to change areas and switches off automatically.

Each kit includes 60 reusable floss heads, which click on and off and feature a tongue scraper moulded into the reverse side. The brand says the flosser is IPX7 waterproof, uses a 2000mAh battery that lasts around 60 to 80 days per charge, and charges wirelessly on its dock. Flossei sells kits and replacement heads through its online shop, with free shipping across Australia, a 30-day money-back guarantee and a 12-month warranty.

The company also shares product information, customer reviews, dental-professional testimonials and research related to oral health, alongside details about the environmental benefits it attributes to reusable heads