フラワーバレンタイン【公式】／花の国日本協議会

Flower Valentine is a Japanese floral-industry initiative that encourages people to give flowers on February 14 and make flower-giving feel easy, personal, and open to everyone. Launched in 2011 by the Flower Valentine Promotion Committee, now the Flower Association of Japan, it works with the wider flower industry to help people express love and gratitude through flowers. Its message, “Flowers are a free love letter,” celebrates giving blooms to partners, friends, or family, whether as a single stem or a shared bouquet.

Rather than operating as a single florist, Flower Valentine promotes flowers through seasonal campaigns, nationwide event information, and a directory of participating shops. Its activities include collaborations with artists and groups, social media campaigns, and initiatives such as “O-hana, Hanbunko,” which invites people to share a bouquet made from two mini-bouquets. The website also offers flower-giving inspiration, guidance for first-time flower buyers, care tips, and ideas for choosing flowers for Valentine’s Day and other occasions.