Flower Council

The Flower Council of Holland is a pivotal organization dedicated to inspiring and educating consumers about the myriad benefits of flowers and plants. By stimulating demand across various European nations, the Council bridges the gap between horticulture professionals and the public. They achieve this through impactful communications, high-profile PR events, and engaging content that showcases how flowers and plants enrich our lives and enhance mental and physical well-being.

Their focus extends beyond consumer engagement; they emphasize sector communications to highlight the innovative capabilities and craftsmanship within horticultural businesses. By sharing insightful stories and research about consumer preferences and buying behaviors, the Flower Council empowers growers and traders with valuable knowledge that strengthens the industry. Their commitment to sustainability and innovation not only fosters a positive image of the horticulture sector but also ensures that flowers and plants continue to be cherished in homes and as thoughtful gifts. Engaging with the Council provides a deeper understanding of the importance of floral presence in our everyday lives.