Flux.LA is a growth marketing agency helping founders build organic visibility across Google and AI-powered search platforms, including ChatGPT, Perplexity, Gemini, and Claude. Its approach combines strategy and hands-on execution, with services spanning search engine optimization, generative engine optimization, content, public relations, and brand development. Clients can choose focused engagements such as technical SEO and AI-search audits, citation-focused GEO programs, earned media placements, long-form content production, and brand positioning, or work with a fractional CMO for broader strategic oversight.

The agency says its team is made up of operators rather than theorists and reports influencing more than $200 million in client revenue across 12 years. It also shares research, essays, playbooks, and field notes on topics including SEO, AI search, attribution, and B2B marketing. Flux.LA publishes a weekly newsletter from founder Alejandro Rioja featuring AI agents, growth experiments, and practical observations. The company describes itself as building and running brands since 2015 and offers strategy calls for founders considering its services.