It lists football agencies and the players they represent across 170 countries, including Türkiye, and presents profiles with details such as represented-player totals and market values. The site reports 13,770 registered agencies and 153,694 professional players, offering users a broad view of the football representation landscape.

Visitors can browse agencies by country and explore player, league, and club listings. Search tools and dedicated sections help users find players whose contracts are ending or identify players looking for an agent. Featured agency profiles include a verified contact channel, and agencies can access a separate login area. The platform also publishes articles on football management and player-related topics.

fmag.tr states that it does not represent players or charge fees. Its purpose is to provide a directory where players can discover agencies suited to their level, alongside information about agencies and their represented talent. The website is available in several languages, including Turkish and English.