FMCG Gurus

FMCG Gurus is a global market research and consumer insights company focused on the food, beverage, and supplement industries. It helps leading fast-moving consumer goods companies make informed decisions by examining consumer attitudes, behaviours, and purchasing choices across markets worldwide. Its research explores topics including health and wellness, sustainability, indulgence, convenience, and better-for-you products, giving businesses context for changing consumer priorities.

The company offers consumer insight, market trend research, product analysis, and category analysis, alongside country profiles and shopper insights. Its specialist work covers areas such as healthy ageing, taste and nutrition, medical nutrition, ingredients, and packaging. FMCG Gurus also supports idea generation and product development through research into consumer needs, emerging trends, and product performance.

Clients can access reports through its Report Store, as well as free insights, resources, blogs, and webinars. The company also presents trend forecasts and offers Sensia AI, described as an AI-based insight offering. Through these services, FMCG Gurus provides research intended to help businesses understand markets and plan products and strategies.