F&C Jewelry is a home-grown luxury brand that specializes in exquisite handcrafted jewels. With over four decades of experience, they have become a trusted name in the industry, catering to women who appreciate true luxury. Founded in 1973 by Susan Caperonce Florete, together with her spouse Marcelino M.

Florete Jr., F&C Jewelry has evolved into a dynamic brand known for its traditional craftsmanship and understanding of the latest trends. They have expanded their reach to over 50 outlets, making them the dominant market distributor of fine jewelry in the Philippines. As an anchor brand of the SM Store, F&C Jewelry takes pride in offering quality merchandise and exceptional service.

They combine technology with excellent craftsmanship to produce artistically designed jewelry without compromising on cost concerns. F&C Jewelry also values corporate responsibility, balancing the interests of partners, suppliers, customers, regulators, and employees. With a commitment to excellence and a focus on time, talent, and resources, F&C Jewelry continues to lead the pack in innovation and disruption