Focal Points is a brand and media intelligence agency that specializes in providing personalized media analysis and reporting solutions. Our goal is to help businesses uncover valuable insights about their brand through customized reports on social insights, brand image, media trends, and competitor benchmarking. Using artificial intelligence (AI) technology, we employ natural language processing (NLP) to understand the meaning and sentiment expressed in media coverage.

This allows us to analyze media clips with near-100% accuracy and identify emerging trends and topics. While AI automates many activities, human expertise is crucial to train the machine and provide relevant insights. The collaboration between humans and machines enables us to deliver accurate data intelligence to our clients.

Our reports are tailored to each client's specific needs and can include social media analysis, brand image analysis, media trend insights, brand benchmarking, and on-demand ad hoc reports. We provide qualitative and quantitative analysis in an easy-to-read format, helping our clients improve their business strategies. Contact Focal Points today to start analyzing your media coverage and gain valuable insights for your brand