Focus Surfboards is an Israeli surf shop with more than two decades of experience serving the country’s surfing community. Its range caters to beginners and experienced riders, with products across different styles, skill levels, and budgets. The store offers wave surfboards, including shortboards, funboards, softboards, and longboards, as well as bodyboards and skateboards.

Its stand-up paddleboarding selection includes inflatable and rigid SUP boards for surfing, all-around paddling, and yoga, with options tailored to individual needs and ability. Customers can also shop for paddles, surf accessories, and surfing apparel, including wetsuits. Focus emphasizes knowledgeable, personal assistance to help customers choose suitable equipment, and its site features customer reviews describing patient guidance and fair pricing.

The business also offers opportunities to try selected Focus boards through nearby surf clubs. Focus Surfboards is located in the Emek Hefer industrial park in Israel and provides online shopping alongside its physical store. Its website includes practical information on opening hours, shipping, exchanges, returns, accessibility, and customer contact