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Hex Code
Color name
RGB
HSL
CMYK
#FACA51
Saffron Mango
250, 202, 81
43, 94, 65
0, 19, 68, 2
#2ABBE8
Picton Blue
42, 187, 232
194, 81, 54
82, 19, 0, 9
#92321C
Prairie Sand
146, 50, 28
11, 68, 34
0, 66, 81, 43
**Brand Description: Lazada Group**
Founded in 2012, Lazada Group is Southeast Asia's foremost eCommerce platform, operating across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Since becoming the flagship of Alibaba Group in 2016, Lazada has leveraged advanced technology, logistics, and payment solutions to transform the retail landscape. The company boasts an extensive selection of brands and sellers, aiming to connect with 300 million customers by 2030.
Lazada's innovative offerings include LazMall, Southeast Asia's largest virtual mall featuring over 32,000 international and local brands, ensuring product authenticity and fast delivery. Additionally, Lazada Marketplace enables retailers to reach millions, providing secure payment services and marketing analytics.
The brand's commitment to seamless transactions and a robust digital infrastructure reflects its leadership in fostering eCommerce growth. Furthermore, Lazada's cross-border platform connects consumers to a global marketplace, featuring diverse categories like fashion, electronics, and home goodsโall backed by Alibaba's unparalleled logistics network that ensures timely delivery within seven days.
Brand industry
E-commerce and Shopping
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