Foodziki is a promotional brand featured in a campaign associated with Żabka. Presented as “new friends,” the Foodziki characters are at the heart of a prize promotion that invites customers to collect scratch cards with qualifying spending. For every 25 zł spent, customers receive a scratch card, and the campaign states that every card wins.

The advertised prizes include large plush toys, key rings, Żabka vouchers and other rewards, with 20 million prizes available to be won. The campaign’s offering therefore centers on collectible character-themed merchandise and promotional rewards rather than a broader range of products or services described on the website. The site also provides information about cookies and privacy choices; it identifies Nofsza sp.

z o. o. as the personal data administrator and notes that Żabka Polska sp.

z o. o. may act as an administrator in some cases.

Overall, Foodziki is presented as a playful, prize-focused campaign connecting character merchandise with shopping at Żabka